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Founded by two bad*ss Harvard Business women, SAYSO is the first craft cocktail tea bag. Sayso marketed the unique convenience of a tea bag paired with the quality of a premium cocktail. Likewise, with mocktails gaining popularity, Sayso targeted consumers looking for a virgin option that felt more sophisticated than powder mixes and more affordable than bar-made mocktails.
Client: Sayso
Copywriter: Ash Webb
Creative Direction: Ash Webb
Art Design: Modern Agency
JOYMODE is the no gimmick, science-backed testosterone booster that promotes muscle, energy, vitality, and combats aging at the cellular level. It’s the ultimate solution for men who want to get stronger, get healthier, and get sexier.
Client: Joymode
Copywriter: Ash Webb
Creative Direction: Ash Webb
Art Design: Modern Agency
PRIMA marketed itself as the first-ever ancestral protein bar. With nutrient-dense ingredients, Prima wanted to position their bars as the antidote to “fake food” by emphasizing their whole, raw food ingredients that come straight from Mother Nature herself. Plus, they taste incredible.
Client: Prima
Copywriter: Ash Webb
Creative Direction: Ash Webb
Art Design: Modern Agency
RXSUGAR aimed to disrupt the sugar-free snack industry with one revolutionary ingredient: allulose. Allulose is a naturally occuring sugar that keeps blood-sugar levels at bay and boosts GLP-1, which aids in cravings and weightloss.
Client: Rx Sugar
Copywriter: Ash Webb
Creative Direction: Ash Webb
Art Design: Modern Agency
CHEEKY BONSAI offers OBGYN-approved, intimate health products that help women feel confident about their “scent”. They wanted one creative ad with playful writing and one product highlight ad to promote their holiday sale.
Client: Cheeky Bonsai
Copywriter: Ash Webb
Creative Direction: Ash Webb
Art Design: Modern Agency
There are a lot of protein bar haters out there, because there are a lot of reasons to hate protein bars – chalky texture, poor bioavailability, and artificial sweeteners and flavors. THE FORWARD BAR is an organic, whole foods bar with naturally occurring protein. It’s the perfect snack for all protein bar haters.
Client: The Forward Bar
Copywriter: Ash Webb
Creative Direction: Ash Webb
Art Design: Modern Agency
A. WEBB WRITER 